Analytics and CRO: understand the customer journey and improve your website using data
To develop your website, you need to see where visitors come from, what they do and where they encounter difficulties. Analytics provides this information, while CRO turns observations into hypotheses for improving conversions.
We configure measurement, check data quality and investigate user journeys. We help identify changes worth implementing and how to assess their impact.
Our services
Google Analytics
We configure analytics around your business objectives. We define events and key actions, verify data collection and prepare the reports you need.
GTM
We organise tag management through Google Tag Manager. We configure tag firing, variables and data transmission.
Ecommerce tracking
We configure tracking for store activity, from viewing a product to purchasing. We check product and order data and progression through the stages.
CRO audit
We investigate pages and user scenarios. We identify obstacles and recommend changes to structure, content and interface.
A/B testing
We plan experiments to test hypotheses. We define metrics, configure the test and analyse results.
How we work
We start with your business goals and a review of existing settings. We identify which actions need to be measured and whether current data is reliable.
We then agree on a configuration or research plan. We deliver results with an explanation of the logic, checks and next steps. If code changes are required, we define their scope and coordinate with developers.
Let’s find opportunities to improve your website
We can help with individual configurations or comprehensive analytics and conversion work.