Google Analytics: data on how users interact with your website
Analytics should answer practical questions: which channels bring visitors, what happens on your website and which actions support business results. This requires measurement tailored to your project’s specific scenarios.
We configure Google Analytics and review existing implementations. We help define the events, key actions and reports your team needs.
What our work includes
Configuration audit
We check the connection, data streams and available events. We look for gaps, duplication and deviations from the agreed measurement logic.
Measurement plan
We describe important actions: form submissions, clicks on contact details, registrations or other website events. We define conditions and required parameters for each.
Event configuration
We implement the agreed plan using available tools. If website changes are needed, we prepare tasks for developers or agree on their implementation.
Reports and verification
We verify data collection using test scenarios. We prepare agreed reports or explorations and explain how to use them.
What you receive
Analytics configured within the agreed scope, event documentation and verification results. Your team understands what is measured and which questions can be investigated using the data.
When interpreting results, we account for data collection limitations, consent settings and differences between systems. We plan comparisons with CRM or order data according to available integrations.
Let’s configure analytics for your objectives
We will discuss your website, key actions and current measurement setup.