CRO audit: find obstacles on the path to an enquiry or purchase
A visitor may be interested in your offer but fail to complete an action because of unclear information, a complex form or an inconvenient flow. A CRO audit helps investigate these obstacles and identify priority changes.
We analyse your website from the perspective of user tasks and business goals. We combine interface review with available data to develop evidence-informed recommendations.
What we review
Offer and content
We assess whether it is clear what you offer, who it is for and how to take the next step. We review arguments, answers to questions and information needed to make a decision.
Navigation and user flows
We follow key journeys: finding a service or product, submitting an enquiry, using the cart and completing checkout. We look for unnecessary steps and points of confusion.
Forms and interface
We check fields, hints, error messages and element behaviour on agreed devices. We assess how easy it is to complete an action.
Available data
We analyse funnels and other sources where they are configured and accessible. We distinguish confirmed observations from hypotheses that need testing.
What you receive
A report with identified problems, examples and recommendations. We set priorities based on potential impact, available evidence and implementation complexity.
For changes whose effects need validation, we recommend experiments or further measurement. Design and code implementation are agreed as a separate scope of work.
Let’s find what is holding your customers back
We will discuss key pages, target actions and available data.