GTM: manage tags and events on your website
When several analytics and advertising tools run on a website, it is important to control which tags fire, under what conditions and what data they send. Google Tag Manager helps organise this logic in one container.
We configure GTM, review existing containers and organise tags, triggers and variables. We align the implementation with your measurement plan.
What our work includes
Container audit
We review tags and firing conditions. We check for potential duplication, unnecessary firing and variable usage.
Tag and trigger configuration
We connect agreed tools and define events that trigger data transmission. We check that parameters match the purpose of each tag.
Working with dataLayer
We define the data your website needs to send to the container. We prepare a structure and technical brief if developer changes are required.
Consent logic and testing
We align tag firing with the existing consent management mechanism. We test the implementation in agreed scenarios before publishing changes.
How the work is organised
First, we define the tools and events. We then prepare changes, test them and publish the agreed container version.
We provide configuration documentation so your team can understand and maintain the logic. If the required tracking depends on server events or code changes, we agree on that work separately.
Let’s organise your tag management
We will review your container or configure GTM for a new project.