Ecommerce tracking: measure the journey from product view to purchase
Visit data alone is not enough to understand an online store’s performance. You need to see which products people view, what they add to the cart and how they progress through checkout.
We configure ecommerce tracking according to your store’s structure and the capabilities of the chosen systems. We verify events and product and order data.
Actions that can be tracked
- Product list and product page views.
- Product selection and adding items to the cart.
- Removing items and viewing the cart.
- Checkout initiation and agreed checkout stages.
- Purchases and, where implemented, refunds.
What our work includes
Store analysis
We review the purchase journey, platform, payment methods and current data transmission. We identify required events and potential limitations.
Data specification
We agree on event and parameter structure: product identifiers, quantity, value, currency and order identifier. We clarify how shipping, discounts and other components are accounted for.
Implementation
We configure event transmission through the agreed mechanism. If store modifications are needed, we prepare tasks and verify implementation with developers.
Order verification
We run test scenarios, check values and assess the risk of duplicate purchase events. We compare test data with information about the corresponding orders.
What you receive
Tracking for agreed purchase stages and documentation of data transmission logic. This creates a basis for analysing products, channels and funnel drop-offs.
Analytics data and store records may differ because of collection and processing conditions. We investigate discrepancies in the context of the specific implementation.
Let’s check purchase measurement in your store
We will configure tracking from scratch or identify errors in your existing system.