Keyword Research
Find the searches your potential customers use
Keyword Research is the process of researching search demand and building a website's keyword universe.
We identify not only popular keywords, but also groups of searches that have commercial value for the business.
Research process
1. Keyword collection
We collect relevant searches for products, services, categories, and topical areas.
2. Clustering
We group searches by topic and search intent.
3. Competitor analysis
We research which keywords already generate traffic for competitors.
4. Prioritization
We consider traffic potential, commercial intent, competition, and business relevance.
5. Structure planning
We map keyword clusters to existing and new pages.
Result
The result is an SEO structure in which every important page has a specific search objective.
This helps prevent multiple pages from competing for the same searches while important topics remain missing from the website.
Need to understand which searches your business should target? We will research the search demand and build an SEO structure.
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