PPC advertising to attract customers
PPC advertising helps show your business's offers to people searching for relevant products or services, and regain the attention of users who have already visited your website. Unlike organic promotion, advertising campaigns can start attracting visitors once setup and launch are complete.
However, displaying ads alone does not guarantee sales. Results depend on demand, competition, the advertising budget, how well ads match search queries, website quality, and conversion tracking setup.
We help plan advertising campaigns, identify target audiences, prepare ads, and configure advertising to match business objectives.
Available PPC advertising services
Google Ads
Comprehensive work with a Google Ads account: from campaign planning and tracking setup to launch and ongoing advertising management.
Search Ads — search advertising
Text ads for users who enter Google searches related to your products or services. They help reach an audience with existing demand.
Shopping Ads — product advertising
Product ads featuring images, prices, and other product information. Suitable for online stores that want to promote specific products.
Performance Max
Campaigns that use Google's automated mechanisms to display ads across different advertising placements and channels, depending on campaign goals.
Remarketing
Reconnecting with an audience that has already visited the website, viewed products, or completed other specified actions. Helps maintain interest in the offer and bring potential customers back.
Ad optimization
Analysis of active campaigns, search queries, costs, and conversions. Adjusting settings to reduce irrelevant spending and better align advertising with business goals.
How we work with PPC advertising
- Define objectives. We establish what the business needs: sales, enquiries, calls, store visits, or another measurable action.
- Research demand and competition. We analyze search queries, products or services, target locations, and the characteristics of the offer.
- Prepare the campaign structure. We organize advertising areas, ad groups, and landing pages.
- Set up tracking. Where possible and with the necessary access, we configure measurement of enquiries, purchases, and other conversions.
- Launch advertising. We check ads, budgets, audiences, and campaign settings.
- Analyze and optimize. We use actual data to adjust advertising.
Who can benefit from PPC advertising
PPC advertising can be useful for online stores, local companies, service businesses, B2B companies, and other businesses with existing demand or an opportunity to generate interest in their offer.
The specific format depends on the business model. Search campaigns are often used for services, Shopping Ads for product catalogs, while Performance Max and other formats may be considered for broader coverage across channels.
What determines advertising costs
Service costs depend on the scope of campaigns, the number of products or services, target locations, setup complexity, the need to prepare advertising materials, and the extent of ongoing optimization.
The Google advertising budget is paid separately from setup and management services. Before work begins, we agree on the scope of work, the budget, and the metrics used to evaluate results.
Request PPC advertising setup
Describe your business, advertising goals, and operating locations. This helps identify which campaign types to consider, what data is needed to start, and how to organize the advertising budget.
Request a consultation on PPC advertising.