Google Ads setup and management
Google Ads is Google's advertising platform, which businesses can use to promote products and services in search, on YouTube, on partner sites, and through other available advertising channels.
Effective work with the platform starts with understanding business goals, rather than selecting the largest possible number of advertising formats. One project may focus on generating enquiries from search, another on online store sales, and a third on bringing visitors back.
We help build an advertising account structure, set up campaigns, and organize ongoing advertising management based on available data.
What our Google Ads work includes
- Analysis of the business, its offer, and target audience.
- Definition of advertising goals and key metrics.
- Selection of campaign types to match objectives.
- Preparation of the campaign and ad group structure.
- Configuration of locations, languages, budgets, and other settings.
- Preparation of ad copy and materials within the agreed scope.
- Conversion tracking setup when the necessary access is available.
- Launch checks and verification of settings.
- Analysis of costs, results, and optimization opportunities.
Advertising campaigns that can be used
Search campaigns
To attract users searching for a specific product, service, or solution. Learn more on the Search Ads page.
Shopping Ads
To promote online store products using product data. Product feed preparation and maintenance is a separate area of work.
Performance Max
To work across several Google advertising channels through campaigns focused on defined goals.
Remarketing
To reconnect with an audience that has already interacted with the website or business, provided the necessary conditions for collecting and using audiences are met.
Not every project needs all formats at once. The campaign mix depends on demand, budget, data, and the characteristics of the business.
How results are evaluated
Clicks and impressions help assess advertising reach, but do not always reflect its commercial value. Therefore, where possible, we evaluate enquiries, purchases, cost per conversion, revenue, and return on ad spend.
Accurate evaluation requires tracking target actions and considering the quality of enquiries received, rather than their number alone.
Which businesses can use Google Ads
The platform can be used for online stores, local services, professional services, B2B offers, and other sectors. Available advertising formats and expected results depend on the subject area, location, competition, and restrictions of the particular niche.
Request Google Ads setup
Tell us about your product or service, target audience, and desired outcome. This will help define the campaign structure, initial settings, and scope of advertising management work.