Email marketing automation: communication at the right moment
Some emails are best sent in response to a customer action: a subscription, a purchase or a period of inactivity. Automation supports this communication without manually launching every message.
We develop and configure workflows around your customer journey. We define entry conditions, email sequences, intervals and exit rules.
Workflows we can implement
Brand introduction
Welcome emails after subscription: an introduction to your offer, useful information and an explanation of the next steps.
Purchase support
Workflows for incomplete purchases or viewed products, where the platform and available data support identifying these events.
Post-purchase communication
Product usage tips, feedback requests and relevant follow-up offers. We consider your product’s timing and characteristics.
Re-engagement
Emails for segments that have been inactive for an extended period. We define inactivity criteria and rules for further sending.
How we launch automation
First, we check the platform, events and data. We agree on the workflow diagram, prepare copy and templates, and configure conditions and exclusions.
Before launch, we run test cases through the workflow: event receipt, email selection, intervals and completion. After launch, we monitor results and potential errors.
What you receive
Configured workflows within the agreed scope and a description of their logic. We identify required integrations, developer work and missing event setup before implementation.
Let’s automate key communication stages
We will discuss which workflows your business needs and what is required to launch them.