Retention: develop customer relationships after the first purchase
A first purchase opens the door to further engagement. Customers may need assistance, a related product or a repeat order. Retention marketing helps identify these needs and maintain contact at a relevant moment.
We develop email communication for existing customers based on purchase history, activity and product characteristics. We work towards repeat enquiries and renewed audience engagement.
What our work includes
Customer base analysis
We review available purchase data, intervals between purchases and activity. We identify segments and opportunities for further communication.
Post-purchase communication
We plan useful emails: usage recommendations, answers to questions and review requests. We help customers get value from your product.
Repeat and complementary offers
We prepare messages based on the purchased product and the expected cycle of need. We check that recommendations are relevant to each segment.
Reactivation
We identify inactive segments and reasons to return. We plan an email sequence and workflow exit criteria.
How we assess results
Where data is available, we analyse repeat purchases, order frequency, returning customers and campaign revenue within the chosen attribution model. We also track unsubscribes and responses to messages.
We consider the natural buying cycle: different products require different evaluation periods. We adjust offers and frequency based on results.
Let’s stay connected with your customers
We will identify relevant workflows for repeat purchases and long-term engagement.